Most small business owners are faced with the same issue.  They have a great idea or a great service, but no one knows about them.  If they had an unlimited budget, a super bowl ad might be the best way to reach 100 million people around the world.  However, most business owners do not have millions of dollars to spend on one thirty second commercial.

There are a number of free or nearly free ways to advertise your business or service.  You could rely on word of mouth.  Sure, that does not cost anything, but it might take a long time before word spreads.  A second inexpensive method would be flyers.  You could print out flyers at your local print shop and distribute them throughout your area by putting them on cars or in mailboxes.  This method can be very effective for certain business, but the effect does not last long.  Chances are the person will take one look and throw away the flyer.  Hopefully, the flyer will be memorable enough that they remember your business’ name.  A third relatively inexpensive advertising method is newspaper advertisements.  You could place a small ad that runs for a few weeks in a few local newspapers.  This will give you great exposure to your selling area.  However, the ads do not run forever unless you want to keep paying.

An effective way to advertise that has a relatively low initial cost is with promotional products.  What are promotional products?  Promotional products are items as diverse as pens, golf balls, bags, key chains, shirts and coffee mugs that proudly display your company’s name and information.  Sure, the initial cost is more than using flyers or newspaper ads, but, unlike the other methods, the promotional product makes a lasting impression.  Every time some uses your pen, drinks coffee from your mug or wears your polo shirt, they will immediate think of your company’s name.  Then when they are ready to make a purchase, your company’s name is at the top of their mind.  Not only are you helping people remember your company’s name, but you’re also giving your potential customers something they can actually use.  With the right promotional product, a small business owner will see a great return on their investment.

Once you decide what type of product is right for you, you’ll need to choose a company to make it. You can choose from a small local store to large international company. Many companies, like DiscountMugs.com offer their services right over the internet.  At DiscountMugs.com, you can upload your artwork that can be placed on hundreds of different promotional products.  Best of all, they are factory direct, keeping your costs as low as possible.

Discount Mugs is a leading provider of promotional products providing all services in house with no middlemen.  Discount Mugs can customize a wide range of products including coffee mugs, apparel and office supplies. Before you buy your promotional products, be sure to check out  Coupon Mole to find a Discount Mugs coupon code or promotion.